Marketing strategies of Burberry

Marketing strategies of Burberry The marketing of the business will focus on providing value to the customers both through the products sold and information provided through online outlets (Schultz and Kitchen, 2000). The basic ploy for Burberry has always been to have a signature trend this is perhaps the most exciting and dynamic part of their management strategy, and they have managed to keep that aspect alive from conception to the modern day products as well (Clancy et al, 2000). One pattern that they have always fallen back on as a signature of their brand has been the distinguishable tartan pattern. This is a huge advantage for a retail marketing plan as having a signature like that can be used very effectively in the displays and designs used to further spread the image of the brand. Furthermore, another major advantage for designing the retail marketing plan for Burberry is that it has an iconic product like the trench coat which can also be used intelligently in retail marketing. The basic idea of the retail marketing plan for Burberry here is to design a marketing mix that will work best with the management techniques already being applied in the company (Day, 2004). The Burberry Group plc is a very popular and successful clothing and fashion line based out of London, UK (Day, 2004). The Burberry brand also incorporates a manufacturing industry for all its clothing as well as relevant fashion accessories for a specific group. Burberry has already made its name retailing their trademarks across branded outlets all over the world and in multi-outlet malls (Finch, 2005). Furthermore, it already has five established brands that are globally recognized, which are: Burberry London the core branding image Thomas Burberry Burberry Brit Burberry Sport Burberry Prorsum (Finch, 2005). SITUATION ANALYSIS The purpose of designing and implementing a retail marketing plan now is to make sure that the overall sales ratio of the Burberry brand increases on the international front. This of course cant without first conducting the SWOT and PEST analysis on the global scale as well. SWOT: The core strength is established brand recognition and established trademark style. Established media and distribution network also adds up to its potency. The major weakness arises as it is a premium product and hence can only aim for upper income families as opposed to the masses with its high price range. It has limited spread in the Asian market. Opportunity would be Chinas booming fashion industry as it could be a great venture. Threat is from newer and cheaper brands offering same product range globally. PEST: There is little pressure politically on the brand. In fact it has support as Queen Elizabeth II and Prince of Wales both have given Royal grants to the brand in the past. The European economic crisis is a great threat to the pricing of Burberry and hence calls for a repositioning of the price rationale. There are very few social limitations in developing countries. The social cultures are very different. The apparels consumed differ demographically and culturally. The technically developed countries are the major markets to enter. The online shopping strategies are easy to implement and expand the shopping platform. OBJECTIVES Business to Customer Objectives: The smart objectives chosen for the retail marketing plan for Burberry are: Creating awareness: The primary aim of retail marketing plan is to make sure that the chosen brand is represented visually to the target audience, hence investing in designing the store or creative magazines, giveaways, etc will be the focus of this marketing plan. Furthermore, the marketing will be far more focused with this approach (Philip and Kevin 2006) Another aim would be to make sure that the retailing allows the customers to discover the product as a must-have which will deflect their attention from the pricing criteria. This can be done through focusing primarily on the product and its quality making the customers believe that they are investing in a product that is worth the price tag (Philip, 2008) The final aim will be to improve the overall percentage of sales for the company both locally and internationally. This will be done through timely, intelligent and cost-aware allocation of resources with the use of innovative management theories that will increase overall profit ratios and sales ratios (Schultz and Kitchen, 2000). Burberrys expansion into Europe would be a smart move particularly fashion locale, Paris and Beijing. Increasing franchising in Japan will be another smart move. The sales percentage anticipated would be at 6% in these countries. Deeper penetration in China by opening 8 stores. More details of sales forecasts are given in the later sections. Management Objectives (B2B): Marketing management is really crucial in all retail marketing plans as its only through the marketing strategies that the retail image can be sold (Joshi, 2005), hence some of the really important marketing management goals must include the following aspects: Consistent analysis of the progress of retail strategies. Recording customers response to retail designs and mediums. Managing personable associations with all complementary partners to accelerate the retail visibility for Burberry as well as conduct word-of-mouth advertising. Engaging not just the customers but also the employees i.e. to keep the motivation levels high in order to guarantee that the quality or intensity of the marketing plan does not falter after the first wave of activities. Keeping the above points in mind retail management goals, locally and internationally, must incorporate the following in the long run: Retain as well as increase the percentage of customers investing in and purchasing the brand (Joshi, 2005) Increase in sales by 6 % in 1st year 10% in 2nd year and 12% in 3rd year Increase revenue by channels Retailing: Increase by 5% through opening of new stores in Beijing and Paris. Licensing: Increase by 7% Leveraging franchise in Japan. STRATEGY Segmentation: The market segmentation for Burberry is every straight forward and can be divided into the following characteristics and personality aspects (Zinderman, 2009): Primary age group: 18-30 years old. Secondary age group: 30-40 years old (Zinderman, 2009) Students and working youngsters Preferably those with a strong sense of style and creative instinct (Zinderman, 2009) Families in the a higher income group i.e. with earnings that allow discretionary expense (Zinderman, 2009) Individuals who are not afraid to stand out in a crowd and single-handedly try to bring about a positive change (Zinderman, 2009) Pricing strategy: Since Burberry is a premium brand with its target audience belonging to the upper middle class, the pricing will complement that stance. Giveaways or small gifts will be priced from 40 pounds and upwards depending upon the intricate design of the gift chosen. Majority of the clothes will be priced between 200 pounds to and upwards of 1000 pounds and more ranging from items like scarves, cap and other smaller items being priced in the low ranges and the trademarked trench coats being priced in the upper ranges. Hence, the tactic of pricing used here is differential. The prices will of course be aimed to be lower than previously recorded by the branded due to the global expansion into economies that are experiencing financial crisis as well. Positioning Burberry as a fashion brand has the following factors that design its positioning and make it stand out from the rest High dependency on the latest and trendiest fashions this is well represented through the use of multiple product brands and lines that are launched in the competitive market. Hence each product line specializes in a certain type of demand which does not impact the quality of the end product either (Ries and Trout, 2000) Investing in the premium luxury accessories and fashion items this is done through the use of old and new license projects conducted with all the relevant business partners (Ries and Trout, 2000) Gap Dashboard The gap dashboard for Burberry can be designed using the marketing metrics. These metrics will be collected after at least a week of the product being open in the POS structure. All the stats will be recorded and then the gap dashboard will be used to conduct monthly comparison and analysis to see how the projected results match the anticipated results and how the progress complements the initial goals of the retail plan. The Gap Dashboard will allow the marketing manager as well as the CEO to assess where the loopholes lie for the inefficient achievement of market goals. The table (Appendix 1.1) shows a hypothetical anticipated result scenario for Burberry under this particular retail marketing plan (Lenskold, 2003). IMPLEMENTATION To complement the above goals, the following tactical strategies must be employed: In Japan, China and Paris: Using the facilities of IT and internet to spread word online using the various social network websites and outlets. This will also present more visual options for the company that could not be employed in other tangible retail activities (Joshi, 2005) Globally: Using the facilities of newsletters (online and offline) along with magazines, booklets, etc to showcase Burberrys creative angles and its past success (Keller, 2002) In Japan, China and Paris: Use sponsorship techniques for arts colleges and universities to scope out the real target market (as explained in the segmentation above) (Keller, 2002) Globally: Similarly, offering internship programs for local art museums and outlets to increase brand awareness (Keller, 2002) Globally: Aim to calculate the levels of customer satisfaction and compare them to prior rates to understand where the strengths and weaknesses of the strategy lay (Keller, 2002) Pricing logic: The prices will not be lowered so much so that they harm the image of the brand but minimal lowering of the prices will be done. The mark-up over the suppliers price will also be lowered than engagements to stay competitive i.e. it will be at around 80%. The brand will not need a penetration price as it does not aim to divert from its designated customer base (i.e. upper income families) and move into the masses. Price slashing and penetration are necessary if and when a brand chooses to expand into the masses. Web Plan Adaption process Using a proper website will be the primary way to market the retail outlet. Social media and the internet will the primary tool of communication in this marketing plan. It is important to note here that two marketing mixes can be used in this retail marketing plan: 1) mass marketing and 2) niche marketing. The social media can be an open call to masses whereas the use of customer relations on the selected outlets and franchises in specific areas would be a result of the niche marketing mix strategy. The following aspects will be highlighted in all social media presentations: A slideshow of all brands and product lines for the customers convenience Updated contact and outlet-location information Membership/ sponsorship and internship details Testimonials from business partners Event details and listings Links to similar businesses (this will be a two-way road where the link to Burberry will be on the links that Burberry lists in its website as well) The Social Media Approach The Retail plan will also aim to use the following social media outlets with similar features as mentioned above: Facebook Twitter For all recent developments and relevant fashion articles related to Burberry or other business partners YouTube For launching short creative films or marketing campaigns to promote the brand Discussion forums open to all customers, employees and management. This will be great to engage customers, make the brand more personable and recording customer response. Store Design Burberry outlet designed from this particular retail marketing plan will aim to have the following personality traits: funky, modern, chic, trademarked (tartan and trench coat patterns). The overall ambience of the outlet will be friendly and courteous. The design will be very open with a lot of natural light. The customer will be given total transparency to the products and their original sources. The aim will be to make every visit be a learning experience for the customer so that the customer leaves being more informed about the brand and how Burberry can represent them in the sea of brands. The store design will be aimed to be proactive in design and construction so that the customers are drawn in and left with a very clear cut image of the brand in their minds when they leave. This will also help word-of-mouth retail branding of the store as well as Burberry (Lenskold, 2003). CONTROL AND MONITORING Sales Forecast There is an expectation of sales to dip during the winter and summer seasons when the weather is uncomplimentary to the product ranges made available by Burberry. The graphs below show anticipated sales (monthly followed by yearly) on four major product lines: handcrafted or hand-stitched apparel, gift items and womens and mens items. The graphs are followed by a table of overall anticipated sales forecasts. Others factors included in the market research included market trends, consumer behaviours and economic conditions. Customer Expectation and Retention Customer Retention and response are very important aspects to assess the success or failure of any or all marketing plans (Patterson, 2008). The customer response suggested in this marketing plan mainly revolves around building strong and personable relationships and sustaining them in the long term. The pyramid below shows exactly that in two circumstances: one when the customers are in a group i.e. on social media and two when the customers are dealt on an individual level i.e. in the outlet or through direct marketing (contingency plan). The former shows a different marketing mix i.e. marketing to the masses whereas the latter shows niche marketing as the chosen marketing mix. Spending on Channels Spending on Channels is expected to range in the following figures. The key channels would be radio and online advertising. They are cheaper are cost effective. All units are in USD. Marketing Expense Budget Channels Year 1 Year 2 Year 3 Radio Advertising 35,000 38,000 44,000 NewspaperMagazine Advertising 45,000 48,500 55,000 Online Advertising 55,000 65,000 70,000 Arts College Sponsorships 25,500 25,500 30,000 Customer Membership Discounts 15,000 15,000 17,000 Internship Offers 20,000 25,500 30,000 Other 15,000 16,000 20,000 (Refer to Appendix 1.7 for approximate costs and selected channels) During the 3rd year the spending has to be increased as the products reach maturity level. It is very important to extensively promote the declining product range. This is also a part of contingency plan. Contingency Plan The contingency plan for Burberry under the current circumstances includes a fresh and approach to the marketing mix that currently exists. The contingency plan must be to revert back to the original marketing techniques. The one that could be most useful is direct marketing. Businesses in the past have made use of direct marketing as a model of complete business or as a complementary to a wider incorporated marketing combination. A number of advantages can be gained from direct marketing by not only sellers but buyers too. Thus, the concept of direct marketing is gaining popularity and recognition. One of the major advantages that I feel a direct marketing plan will achieve is to engage all the parties involved from the manufacturers to the promoters to the web planners to the recruiters to the sales and marketing department. The figure below shows the interconnection of all these departments under the direct marketing plan followed by a table (Appendix 1.3) showing the sales estima tes for this contingency plan. RECOMMENDATION If the constructed plan works efficiently and hit the targets set in next 3 years, then the next major step would be setting up a high-class fashion institute in Paris and Beijing. The name would be Burberry Institute of fashion. Target students will be celebrity children, child artists and employee trainees. Education is a huge business. And this institute will also assist Burberry to showcase its fashion events and creativity development. CONCLUSION The marketing plan is designed to increase the overall performance of Burberry by increasing sales, revenue, brand value and customer satisfaction. References Clancy, K. J. and Kriegafsd P. C. (2000). Counter intuitive Marketing. The Free Press. Day, J. (2004). Burberry doffs its cap to chavs. Guardian.[online] available from [ March 22, 2011] Finch, J. (2005). GUS shareholders to receive Burberry cheque. Guardian News and Media. [online] available from [ March 22, 2011] Joshi, R. M. (2005). International Marketing, Oxford University Press, New Delhi and New York. Keller, K. L. (2002). Strategic Brand Management, 2nd ed. Prentice Hall. Lenskold, J. D. (2003). The Path to Campaign, Customer, and Corporate Profitability. McGraw-Hill Professional. Patterson, L. (2008). Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization. Racom Communications. Philip, H. M. (2008). Discovery-Based Retail. Bascom Hill Publishing Group. Philip, K. P. and Kevin L. K. (2006). Marketing Management, 12th ed. Pearson Prentice Hall. Ries, A. and Trout, J. (2000). Positioning: The Battle for Your Mind (20th anniversary ed.) McGraw-Hill. Schultz, D. E. and Kitchen, P. J. (2000). Communicating Globally. Palgrave Macmillan. Zinderman, C. (2009). A Grown-up Emma Watson Models for Burberry. International Business Times. [online] available from [March 22, 2011]

Essay --

Escaping the confinements of a gallery wall, we leave the formalistic ideals of limitations that art set by the existing parameters. Thinking beyond the white walls allows a bridge between humanity and art enabling them to have a direct relationship and become one. They become a harmony of two voices, clarity; a marriage. â€Å"The form, material and even the birth process of the work takes the location into account. The surrounding space in itself may act as an artistic element†(Jokela). The locale of a work of art is not just a particular setting but something that completely becomes involved within the work. Their direct relationship is unifying, feeding off each other while not allowing the characteristics of one becoming more important than the characteristics of the other. The significance is what the viewer sees and the artist’s purpose for the work. The gaps are blurred. Art in the natural environment captivates one’s attention as to the way that the elem ents of true reality play a role in it. The idea of art moving to the outdoor world leaves no restrictions to a certain style, and it abandons formal and traditional artistic ideas and values. Works of art escaping simplistic white walls of a gallery was a branch off of minimalism in the 1960s and 1970s, taking concepts such as experiencing space around a form to the next level (Nisbet.) This particular movement of art converging into daily life linked spacial and environmental awareness on a physicality and conceptual level. When art is experienced outdoors, it is not sequestered but brought together with physical existence. The work becomes a mental and bodily experience for the viewers to really observe. Conversely, in a gallery, the walls already exist in the peripheral vis... ... the wind and light creating dialogue between each other. This art closely pays attention to the â€Å"living beauty† and in transitioning from one of the structures to the other (Castro). â€Å"The artist’s connection to nature is respectful, almost sacral. It is as if the work refers to nature’s own beauty or significance. The work of art opens one’s eyes to see something ordinary and everyday in a new way†(Jokela). Central park was of major importance to this piece in being made, and it became a part of others lives who lived there and saw Central Park on a daily basis. According to the couple, art is meant to be a life experience for themselves and for the viewers, which is something that can’t completely be fulfilled within a gallery system. When the work is completed, it incorporates itself into something that perpetuates into nature and all its environmental effects.

Media influence in Vietnam

Media influence in Vietnam BY jetports In the sass's the US was pushed Into a large scale Involvement In the crisis in Vietnam. This crisis called for thousands of men to be called to duty for the greater good of democracy. While the war was taking place nearly 8,000 miles off the US shores, it was also unfolding in front of the eyes of the US citizen on national television. For the first time in warfare, the outcome of what unfolded on television instead of what unfolded on the battlefield played a larger role in determining the victor than the opposing force.This is the first but in no way the last time that media ill have a determining effect on the outcome of the war. Many people question the true effect that the US media had on the outcome of the war because they don't realize how much of the war the American public was truly seeing. As the war was beginning to unfold, the average American family was centered around the television. Families back home could sit in front of the TV at any time they desired and see a whole days worth of fighting.At the height of escalation, Robert Elegant served as foreign correspondent for Newsweek. â€Å"War has always been beastly, but the Vietnam war was the first war exposed to television cameras and seen in rustically every home, often In Miming color. Not surprisingly this close-up view of devastation and suffering, repeated daily, strengthened the growing desire for peace†l. Through his own personal experience, Robert saw firsthand the effects of media on the war. By seeing this daily occurrence of media coverage, him and many others can agree that it is to blame for US defeat.At the beginning of the war United States reporters and correspondents set out on relaying American progress in Vietnam back to the homegrown. As the war continued, attempting to send good news home showed to be nearly Impossible. Even with the Increase of media coverage, the U. S. Reporters weren't even able to accomplish what they had or iginally set out to do in the first place, instead they practically diminished what little support remained. If anything what they accomplished was the exact opposite of what they set out to do.As Robert Elegance's corresponding continued, much of what he and other reporters captured stayed the same. â€Å"The best of their reporting accurately conveyed the horror of war. † The news that would reach the living rooms of Americans everywhere would be the news of loss and tragedy In the Jungles of Vietnam. In a time when President Johnson needed public support the most he lost it, thus creating a war on two fronts, one against the Vietnamese, and the other against his own people.With a war for public support beginning, President Johnson and many other prominent United States political figures were beginning to worry. Johnson knew that if he was to lose all of his public support then he would surely lose the war. George Moss, a professor at City college, has a much different view point on the effect of media. Moss believes that the media had no effect on the outcome, the main cause for the loss was distrust n Johnson. During the Et offensive, much of US public support declined. â€Å"Many Americans had turned against the war and had distrusted Johnson long before Et†al.Before the Et offensive had occurred, public support was rather high but once the war had heightened in the late sass's Johnson had begin to see his lack of support. Moss' theory that distrust In Johnson had caused the US defeat In Vietnam Is quickly which is simply the misinterpretation of facts and use of devastating footage. â€Å"Wars have been badly reported in the past. Facts have been MIS-stated, and their interpretation has been biased. Emotions have been deliberately inflamed, and the reporters have ridden to fame on waves of misinterpretation.But never before war coming from the media, the loss of public support can be directly related to the coverage from reporters and corre spondents. Many people may say that the reason that Vietnam was lost was because of poor military or political planning when entering Vietnam, without the media however the people would have never seen how much of a devastating impact these flaws caused. â€Å"The United States lost the Vietnam War because flawed political and military strategic thinking had trapped it in a instant stalemate that would never have sustained popular support. This may have been the case, however without the coverage of the media citizens would have had no way of being informed of these flaws and public support may have never diminished because of it. â€Å"At any given moment, a million images were available to the camera's lens. † When Americans were able to see what was actually happening in Vietnam because of their half hearted politics and military strategy. You may be able to argue that the military and political set ups of the war were flawed but they will ultimately trace back to being b rought to light by media coverage.

Rome becomes a world leader essays

Rome becomes a world leader essays As Hannibal defeated the Carthaginians, their power increased, conquering Sicily, Spain, and Sardinia. Their expansion did not stop there but continued towards east. They subjugated Macedonia, Greece, and Asian Minor. However, since their territories were enormous, they had kept armies all around the Mediterranean Sea. In 146 B.C., city of Corinth was destroyed and its inhabitants were sold as slavery as consul Lucius Memmius came to an action. The speech made to the Senate, Carthago delenda est, had also demonstrated the hatred toward the Carthage of the Romans. This eventually resulted in the Third Punic War which lasted from 149-146 B.C. At this time, the Roman Senate had increasing power because when they were elected as a Senator, their job remained forever. With their power, they controlled over foreign and domestic policies and looked over finances. The Latin word, nobiles, which resembles the English word nobles, were high class people with most of the influential jobs. They organized provinciae so the jobs can be distributed into local regions. With the money gained from the provinces, Roman senators bought latifundia, large estates, which brought more organized and profitable agriculture. These profits were mainly from middle class who were meeting the success in commerce. These changes were long-term processes that were undergone long before the wars. Through their interaction with Greeks, they began to adapt to some of their cultures. Their gods, farming techniques, and religious rituals were similar. Not only that, Romans learned literatures, art, and science from Greeks. For example, Livius Andronicus tr ansformed the Greek play into Roman play in 240B.C. The changes that were brought to Romans were not threatening but enjoyable and successful opportunities for them. The great intellectuals were found during this time and the influence of Greeks help them in many ways. Later, this became known as Greco-Roman culture...

Jay’s Treaty, Between Britain and the U.S.

Jay’s Treaty, Between Britain and the U.S. Jay’s Treaty was an agreement between the United States and Great Britain signed on November 19, 1794 intended to avert war and resolve issues between the two countries that had lingered since the end of the American Revolutionary War. While it was unpopular with the American public, the treaty succeeded in ensuring a decade of peaceful and mutually profitable trade between the United States and Britain during the French Revolutionary Wars. The treaty was signed by President George Washington on November 19, 1794 and approved by the U.S. Senate on June 24, 1795. It was then ratified by the British Parliament and took effect on February 29, 1796. Officially titled, â€Å"Treaty of Amity, Commerce, and Navigation, Between His Britannic Majesty and the United States of America,† and also called â€Å"Jay Treaty,† the pact draws its name from John Jay, its chief U.S. negotiator. Key Takeaways: Jay's Treaty Jay’s Treaty was a diplomatic agreement reached in 1794 between the United States and Great Britain.Jay’s Treaty was intended to resolve disputes between the two nations that remained after the 1783 Treaty of Paris had ended the American Revolutionary War.The treaty was signed on November 19, 1794, approved by the U.S. Senate on June 24, 1795, and approved by the British Parliament, thus placing it into full effect on February 29, 1796.The treaty draws its name from its chief U.S. negotiator, first Chief Justice of the Supreme Court, John Jay.   Bitter objections to the treaty by the French government led to the XYZ Affair of 1797 and the 1798 Quasi-War with France. In the United States, political conflict over ratification of the treaty contributed to the creation of America’s first two political parties: the pro-treaty Federalist Party, led by Alexander Hamilton, and the anti-treaty Democratic-Republican Party led by Anti-federalists Thomas Jefferson and James Madison. International Issues Driving Jay’s Treaty After the American Revolutionary War ended, tensions between the United States and Great Britain remained understandably high. Specifically, three main issues remained unresolved even after the 1783 Treaty of Paris had ended military hostilities: Goods exported from America were still being blocked by Britain’s wartime trade restrictions and tariffs. At the same time, British imports were flooding American markets, leaving the U.S. facing a significant trade deficit.  Ã‚  British troops were still occupying several forts on U.S.-claimed territory from the Great Lakes region to modern-day Ohio, which they had agreed to vacate in the Treaty of Paris. The British occupation of the forts left American frontier settlers living in those territories open to recurrent attacks by Indian tribes.Britain continued to seize American ships carrying military supplies and force or â€Å"impress† the American sailors into the service of the British Royal Navy to fight against France. When France went to war with Great Britain in 1793, the long period of global peace that had helped the newly-independent United States flourish in both trade and revenue ended. America’s intent to remain neutral in the European war was tested when between 1793 and 1801, the British Royal Navy, without warning, captured nearly 250 American merchant ships carrying goods from French colonies in the West Indies. The combination of these and other lingering issues and animosities brought the U.S. and Britain back to the brink of war in the late 1700s. US Response and Politics The American public was outraged, especially by Britain’s seizure of American ships, cargo, and impressment of sailors. In Congress, Thomas Jefferson demanded passage of a declaration of war. James Madison, however, called for a trade embargo on all British goods as a more moderate response. At the same time, British officials made matters even worse by selling rifles and other weapons to the First Nations Indian tribes near the Canadian- American border and telling their leaders that they no longer needed to respect the border. American political leaders were bitterly divided on how to respond. Led by Jefferson and Madison, the Democratic-Republicans favored aiding the French in its war with Britain. However, Hamilton’s Federalists argued that negotiating for peaceful relations with Britain- especially trade relations- could turn the British into a lasting and powerful ally. President George Washington agreed with Hamilton and sent Chief Justice of the Supreme Court John Jay to London to negotiate an all-encompassing treaty- Jay’s Treaty. Negotiations and Terms of the Treaty Despite his well-known command of diplomacy, Jay faced a daunting negotiating task in London. He believed that his best bargaining chip was the threat that America would assist the neutral Danish and the Swedish governments in preventing the British from forcibly seizing their goods. However, what Jay did not know was that in a well-intentioned attempt to establish good-will with Britain, Hamilton had independently informed British leadership that the U.S. government had no intention of helping any of the neutral European nations. In doing this, Hamilton left Jay with little clout in demanding concessions from the British. When Jay’s Treaty was finally signed in London on November 19, 1794, the American negotiators had won only two immediate concessions. The British agreed to vacate its forts in the northern United States territories by June 1796. In addition, Britain agreed to grant the United States the advantageous â€Å"most favored nation† trading status, but greatly limited U.S. trade to emerging lucrative markets in the British West Indies.   Most other outstanding issues, including British seizures of American ships and repayment of U.S. pre-Revolutionary War debts to Britain, were left to be decided later through the relatively new process of international arbitration. Jay was forced to concede that during the undefined period of arbitration, Britain could continue to seize U.S. goods headed for France on American ships if they paid for them and could seize French goods transported on American ships without payment. However, Jay failed in his attempt to negotiate an end to Britain’s impressment of American sailors into the Royal Navy, a sore point which would slowly fester into a key issue driving the War of 1812. While the American public, feeling it overly advantageous to Britain loudly objected to Jay’s Treaty, it passed in the U.S. Senate by a 20 to 10 vote on June 24, 1795. Despite the many objections against doing so, President Washington implemented the treaty, considering it to be the price of a period of peace during which the United States could rebuild its funds and military forces in the event of future conflicts. Jay’s Treaty and Indian Rights Article III of Jay’s Treaty granted all Indians, American citizens, and Canadian subjects the perpetual right to freely travel between the United States and Canada, then a British territory, for purposes travel or trade. Since then, the United States has honored this agreement by codifying its provision in Section 289 of the Immigration and Nationality Act of 1952, as amended. As a result of Jay’s Treaty, â€Å"Native Indians born in Canada are therefore entitled to enter the United States for the purpose of employment, study, retirement, investing, and/or immigration.† Today, Article III of Jay’s Treaty is cited as the basis of many legal claims filed against the U.S. and Canadian governments by Indians and Indian tribes. Impact and Legacy of Jay’s Treaty Historians generally agree that in terms of modern international diplomacy, Jay got the â€Å"short end of the stick,† by having achieved only two minor immediate concessions from the British. However, as Historian Marshall Smelser points out, Jay’s Treaty did achieve President Washington’s primary goal- preventing another war with Great Britain, or at least delaying that war until the United States could become financially, politically, and militarily able to fight it.   In 1955, historian Bradford Perkins conclude that Jay’s treaty brought the United States and Great Britain from within a sword’s point of war in 1794 to the brink of the true and lasting friendship and cooperation that endures today. â€Å"Through a decade of world war and peace, successive governments on both sides of the Atlantic were able to bring about and preserve a cordiality which often approached genuine friendship,† he wrote.   Sources Bemis, Samuel Flagg. â€Å"Jays Treaty and the Northwest Boundary Gap. Harvard College Library First Nations and Native Americans United States Embassy, Consular Services Canada.Karl S. Hele.Lines Drawn upon the Water: First Nations and the Great Lakes Borders and Borderlands Wilfrid Laurier University PressElkins, Stanley M. and Eric McKitrick. The Age of Federalism: The Early American Republic, 1788–1800 February 1, 1995. Oxford University Press, USA. ISBN-13: 978-0195093810Smelser, Marshall. The Democratic Republic, 1801-1815 Waveland Press. March 1, 1992. ISBN-13: 978-0881336689Perkins, Bradford. The First Rapprochement: England and the United States, 1795–1805 University of California Press. ISBN-13: 978-052000998

An Outline for the Education in Kuwait Essay Example | Topics and Well Written Essays - 1000 words - 1

An Outline for the Education in Kuwait - Essay Example Secondly, it is more or less sure that the author of this paper was a second language speaker of English. This is because the word choice, the syntax as well as the run-on sentences need to be edited or revised by an editor to avoid any misunderstanding or confusion while reading the article. Reviewing by Each Chapter The first chapter of this paper focused on the background as well as the structure of the essay with the background concentrating on the team from Singapore and the timeline on which the team worked on. The main research question of the diagnostic study was hidden on page 6 as part of the ‘structure of the paper’. Proper writing procedures require that both the purpose of the study as well as the research questions be explicit to the reader and be stated clearly in the introduction section for better guidance. In chapter two, the researchers stated the outcomes as outlined in the document of Kuwait’s vision 2023. The target of the desired outcomes wa s clustered around the making of a complete ‘human’ product. Nevertheless, the seven desired outcomes were general, vague and the explanation of each outcome was shallow and limited to social aspects. Moreover, the researchers did not explain the rationale for stating those seven outcomes within the framework and scope of the study. The desired outcomes failed to have a properly framed link to the labour market and the economic side of the country. The seven outcomes did not state anything about decision-making, critical thinking and creativity, which are fundamental elements in a human product. The third chapter talked about the core pillars that support the education system and the conceptual framework of the diagnostic study within the country. The researchers needed to explain the objects for the eight pillars as the basis for supporting the education system. The team needed to explain the objects that made them choose each pillar with a cohesive definition as used within the study. In the pillars, the researchers failed to place performance management systems under the human resource policies as applied within Kuwait. Furthermore, the curriculum pillar as used on the fourteenth page did not have a clear definition and a teacher as was elaborated and explained in detail on pages 15 to 18 short compared it to the education. Conventional writing has it that the reader needs to know the theories behind the conceptual framework as used in any study. The conceptual framework should lay down assumptions,  principles and  rules, and then bind them together to produce a broad  concept, which is easily understandable by all readers. Due to the short explanation in the conceptual framework part, the whole essay from the study appears quite unclear. This chapter, therefore, requires to be holistically revised in order to make it the guidance and the lens to the entire essay. Even if this study was about diagnosing the system, the reader needs to co mprehend the rules behind using a quantitative and qualitative method, which are not clear as from the study. An analysis of the fourth chapter uses 2400 participants, which does not specify whether this figure was a sum to all the students, parents, teachers as well as the principle. The study needed to have a tabulation of the different categories of participants as well as give a clear picture of the all the participants.     Ã‚  

Newfoundlanders Assignment Example | Topics and Well Written Essays - 250 words

Newfoundlanders - Assignment Example It involves six to twelve actors, playing the roles such as King George, the Turkish Knight, or the Doctor. This practice survives among the Newfoundlanders due to several factors; among them the, geographical, historical and traditional nature of the people, unlike other cultures. Consequently, it this practice is passed from one generation to the next, since time immemorial. This is despite its perceived death in the 1960s. This practice also thrives because of Newfoundland’s proximity to the sea. Indeed, the practice is said to have source in England and Ireland. Consequently, the practice was inherited due to interactions with visitors from abroad who came through the sea. Following the adaptive nature of the Newfoundlanders to this foreign culture, this practise has stimulated trust and bolstered their relationship. Indeed, the success of this practice heavily depends on preexistence of trust and relationships that prevent the practise from degenerating into violence that can injure the participants. The practice, however, is considered non-religious and consequently should not be practiced during Christmas or any other Sunday during the period. Moreover, participants place themselves at risk in the hands of other participants during the course of the plays especially those involving mock fight between ‘good’ and